Tile | Limited Editions
Each quarter, the Tile team would approach Creative to develop and launch a collection of Limited Edition Tiles. The goal was to use Limited Editions to drive to the website – but other than that there hadn’t historically been much rhyme or reason to what we put out. That changed in 2022 when we created a collection of Tiles built around inspiration – inspiration from fashion, architecture, music, and more. The result was 14 new styles launch in 2 drops.